Programme

All times in CET

Topics
Digital
Engagement
HR
Leadership
Recruitment
Tech
Transformation
Formats
Case study
Insight
Keynote
Panel
Workshop

25 February 2021

09:00

Welcome

09:00 - 09:10
Prof. Dr. Ana Adi
Prof. Dr. Ana Adi Quadriga Hochschule Berlin
Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Professor of PR and Corporate Communications
Quadriga Hochschule Berlin
09:15
Panel

Changing dynamics of internal comms

09:15 - 10:00
Alex MaloufMike KleinJanet Hitchen
Alex Malouf Schneider Electric, Mike Klein Changing The Terms, Janet Hitchen Janco Ltd
Remote workforces, global talent search, remote onboarding, job losses, disrupted industries, rapidly developing tech: it’s never been more challenging or rewarding to work in internal communications. Mike Klein, Janet Hitchen and Alex Malouf will set out the main changes underway in internal communications, and which skills the future-proof IC professional will need in order to thrive.
Alex Malouf

Alex Malouf

Corporate Communications Director MEA
Schneider Electric
Mike Klein

Mike Klein

Principal
Changing The Terms
Janet Hitchen

Janet Hitchen

Director
Janco Ltd
10:10
Keynote

Communications in a Covid climate

10:10 - 10:40
Sigrid Dalberg-Krajewski
Sigrid Dalberg-Krajewski Delivery Hero
As the world’s leading local delivery platform, Delivery Hero relies on an extensive global network of workers and local restaurants. Sigrid Dalberg-Krajewski joined the company as Director of Global Corporate Communications shortly before the Covid-19 pandemic ushered in an unprecedented period of lockdowns and crisis: in her opening keynote she shares how trust, connectivity and corporate culture have turned challenges into opportunities, building an inclusive and engaged workplace in the face of rapid transformation.
Sigrid Dalberg-Krajewski

Sigrid Dalberg-Krajewski

Director of Global Corporate Communications
Delivery Hero
10:50

Morning sessions part I

10:50 - 12:00
TransformationCase study

Developing a brand identity from the inside out

10:50 - 11:20
Brittany Posey-ThomasTomas Jensen
Brittany Posey-Thomas Avira, Tomas Jensen tjcc
The line between internal and external communications has been irrevocably blurred through social media, brand ambassadorship and employer branding. Where does this leave the comms leader? In this session, Brittany and Tomas will discuss how to build a holistic and integrated communications agenda as the genetic code of the organization, how to drive integrated internal and external communications through times of change, and how to how to keep a local identity in a global organization. Plus: learn how to best partner between external and internal communicators as well as HR.
Brittany Posey-Thomas

Brittany Posey-Thomas

Director of Communications
Avira
Tomas Jensen

Tomas Jensen

Communications Strategist
tjcc
EngagementWorkshop

Getting to grips with employee advocacy

10:50 - 12:00
Patrick De Pauw
Patrick De Pauw Social Seeder
When employees spread messages about their company or brand on social networks, they connect with target groups that are qualitatively and quantitatively beyond the reach of classic corporate communication. Authentic employee advocacy has a beneficial effect on staff recruitment, retention and engagement as well as brand reputations and issues management, while also improving growth and sales through increased brand awareness and positive perception. For these reasons and more, employee advocacy has proven to be a lifeline for organisations during the Covid-19 pandemic, and in 2021 it will form part of any successful communications strategy.

In this workshop, you will learn:
• Making the case for EA by understanding the potential impact on your organisation
• How to launch, lead and measure a successful employee advocacy programme, including understanding what KPIs are right for you
• Getting buy-in from both senior leadership and team members, as well as cross-functional collaboration
• Ensuring relevance and efficiency with content distribution that drives adoption and engagement
Patrick De Pauw

Patrick De Pauw

CEO
Social Seeder
HRInsight

Communicating mental health in the new normal

11:30 - 12:00
Michelle KaiserMonique Zytnik
Michelle Kaiser HR2Connect, Monique Zytnik Zytnik Consulting
Wellbeing or mental health? The pandemic has given us opportunities to rethink the way we talk, communicate and see the world together in our organisations. Join in the discussion with internal communications specialist Monique Zytnik and human resources leader Michelle Kaiser on how we can best position, frame and communicate this highly relevant and challenging topic with our people. Submit your questions now!

Michelle and Monique will cover:
• Mental health from a strategic business perspective
• The crossover between work and home factors, and the link to workplace culture
• A new approach to mental health communication - case studies and examples
• The essential partnership between human resources and internal communications, including roles and responsibilities
• A mental health communication framework for both start-ups and large organisations
• How can we best position ourselves for the future.
Michelle Kaiser

Michelle Kaiser

Founder
HR2Connect
Monique Zytnik

Monique Zytnik

Communications Specialist
Zytnik Consulting
12:10

Morning sessions part II

12:10 - 13:20
EngagementCase study

Content, channels and charisma: raising the game for employee comms

12:10 - 12:40
Lasse Høgfeldt
Lasse Høgfeldt Jyske Bank
Before the 2020 lockdown, Jyske Bank had pioneered creative content as part of a robust culture of internal dialogue - including its own TV channel with state-of-the-art cameras and editing systems streaming live to its 4000 employees in 120 locations. In this session, discover how the lockdown challenged Jyske Bank’s content-driven internal comms strategy, how you can create an empathetic and authentic messaging, language and tone of voice in times of uncertainty, and the recipe for creating engaging channels and content to reach, motivate and engage C-level executives and the workforce.
Lasse Høgfeldt

Lasse Høgfeldt

Head of Communications
Jyske Bank
RecruitmentWorkshop

Onboarding for internal communicators

12:10 - 13:20
Dennis Weber
Dennis Weber Corning Inc.
How is an ideal onboarding for communications professionals carried out when all or some of the company is remotely based? What are the objectives? What measures are essential? How long does excellent onboarding take? Why is it wise to think about excellent onboarding? Dennis Weber will encourage the workshop group to develop a practical guide to creating ideal onboardings for communications professionals, taking into consideration expectations from an employee and an employer perspective.
Dennis Weber

Dennis Weber

Corporate Communications Manager EMEA
Corning Inc.
DigitalPanel

From Internal Comms manager to Virtual Events manager

12:50 - 13:20
Jonathan GrahamVeronika KovácsPaul Beelen
Jonathan Graham SGP Partnership, Veronika Kovács Telekom HU, Paul Beelen DSM
The Covid-19 lockdowns encouraged internal comms managers to also become virtual event managers: a steep learning curve for many of us. In this session, Paul Beelen of DSM and Veronika Kovaks of Telekom HU share their own experiences in planning and delivering a range of different events with different strategic goals: from global high-tech virtual reality congresses with an audience of hundreds, to more intimate, agile sessions tailor-made to address specific challenges. Today’s virtual internal events need to respond rapidly to change – Paul and Veronika, with moderation by Jonathan Graham, share tips and tools on how to achieve this.
Jonathan Graham

Jonathan Graham

Chair, Sustainable Green Printing Partnership & SGP Foundation Inc.
SGP Partnership
Veronika Kovács

Veronika Kovács

Communications Expert HR Chief Executive Area
Telekom HU
Paul Beelen

Paul Beelen

Global Manager Science Communications
DSM
13:20

Lunch break

13:20 - 14:20
14:20

Afternoon sessions part I

14:20 - 15:30
TechInsight

Choose wisely! Comparing latest platforms and apps

14:20 - 14:50
Suzie Robinson
Suzie Robinson ClearBox
In the past, employees have been poorly serviced by digital communications and services. Frontline workers have often been without digital identities, access to corporate owned devices, and with limited or no opportunities to access a desktop device during the working day. But with the increased focus on remote working, organizations of all descriptions need to know which apps and intranet tools can inspire their employees with trust, empowerment and convenience.
Suzie Robinson

Suzie Robinson

Consultant
ClearBox
LeadershipWorkshop

Creating an impact through influence: The RECIPE for success

14:20 - 15:30
Casilda MalagonStephen Welch
Casilda Malagon Archetypical, Stephen Welch Archetypical
In this session, Casilda Malagon and Stephen Welch from Archetypical will introduce you to a new model of Influencing Styles which will help you access different ways of getting your message across. The RECIPE model has been used by organizations and people around the world to improve how they influence others: external stakeholders, colleagues or senior leaders.

By attending this session, you will learn:
• The six key influencing styles used in business.
• Easy ways to recognise, and remember the different styles.
• The advantages and disadvantages of each, and when to use them to make an impact.

Participants will also get a chance to learn about their own influencing styles, and compare themselves to a benchmark, so you can understand your own strengths and weaknesses. At the end we will do a global, interactive quiz based on government communications styles in use around the world.
Casilda Malagon

Casilda Malagon

Director
Archetypical
Stephen Welch

Stephen Welch

Director
Archetypical
TransformationPanel

Hybrid, remote or back to work? Internal comms and the post-pandemic organisation

15:00 - 15:30
Kristina MaltherMarkus LeutertFelicitas von Kyaw
Kristina Malther Open, Markus Leutert AKKA Technologies, Felicitas von Kyaw Coca-Cola European Partners Germany
How should organizations redesign their workforces in 2021? Should they follow the lead of several high-profile companies and retain the remote working approach adopted by necessity during the pandemic, should they return to a pre-pandemic "full house" with everyone back at their desk, or is it best to opt for a hybrid model? What kind of legacy will the dramatic changes implemented in record time have on the organisation moving forward? What are the mechanics and strategies behind these different models, to what extent will command structures and decision making need to be redesigned, what tech capabilities will need to be in place, and how should HR and Internal Communications collaborate when redrawing the organizational map?
Kristina Malther

Kristina Malther

Chief People Officer
Open
Markus Leutert

Markus Leutert

Strategic Communications and Brand Advisor
AKKA Technologies
Felicitas von Kyaw

Felicitas von Kyaw

Vice President People & Culture / Managing Director People & Labour Relations
Coca-Cola European Partners Germany
15:40

Afternoon sessions part II

15:40 - 16:50
TransformationWorkshop

Hybrid remote working: let’s workshop yours!

15:40 - 16:50
Andreas RingstedKristina MaltherMonique Zytnik
Andreas Ringsted Open Communication Global, Kristina Malther Open, Monique Zytnik Zytnik Consulting
Sixty five percent of managers globally expect to be working in a partially hybrid remote model following COVID-19. The best way to implement this for some organisations can still seem fluffy and fraught with challenges. Open's experience has shown there are concrete way to address these challenges. Let's work together on understanding the challenges the hybrid work model presents to your organisation. We'll cover the broader perspective and internal communications including immersive communications, which is at the forefront of the digital employee experience.

We'll work through with you:
• Identifying opportunities and common challenges for your organisation
• A deep dive into productivity, engagement and work culture in a hybrid work model
• How managers can best be supported in new ways of working
• Immersive communication – what it is and options that might help you
• 3D desktop environment case studies that are virtual reality enabled
• What concrete next steps can you take

Together we'll work on a whiteboard with the aim of completing a template that you can bring back to your team and organisation.
Andreas Ringsted

Andreas Ringsted

Global Digital Transformation Lead
Open Communication Global
Kristina Malther

Kristina Malther

Chief People Officer
Open
Monique Zytnik

Monique Zytnik

Communications Specialist
Zytnik Consulting
LeadershipCase study

Creating competitive advantage through diversity and inclusion

16:20 - 16:50
Karol-Monique WesthoffAndrea Becher
Karol-Monique Westhoff Henkel, Andrea Becher Henkel
Everyone agrees that diversity and inclusion are important. But what do they deliver in real terms for today’s organizations? How do they impact the corporate culture? How do they lead to more innovation, sustainable success and competitive advantage?
The DAX 30 company Henkel is committed to a variety of mindsets, qualities and attributes in order to end up as an equitable, healthy and high-performing organization in which all individuals feel valued. To achieve this, HR and Corporate Communication work hand in hand. Andrea Becher and Karol-Monique Westhoff will share Henkel’s strategic approach as well as present the recent Diversity Challenge campaign, winner of the Internal Communications category at the 2020 European Excellence Awards.
Karol-Monique Westhoff

Karol-Monique Westhoff

Global Head of Corporate Citizenship
Henkel
Andrea Becher

Andrea Becher

Global Head of Employer Reputation, Recruitment and Corporate Citizenship
Henkel
17:00
TransformationKeynote

Boost the change mindset of your people

17:00 - 17:40
Cyriel Kortleven
Cyriel Kortleven Quadriga University Berlin test 2
How can we make sure that our employees stay open and agile in these strange times? How can we take away some resistance and engage our people in transformation projects? What are simple and pragmatic tools to boost the change mindset of our colleagues? International speaker Cyriel Kortleven will share answers on these questions during our closing keynote.

You will learn how we can inspire our people to leave their comfort zone and suspend their judgement. We will also explore how 'crossing borders' can help us to explore the world from a different perspective and turn problems into opportunities. And you will get tips on how to spur employees into action and stimulate experiments.

In this interactive and entertaining keynote, you will get the spark, tools and language to influence others to be more creative and entrepreneurial and give a big boost to your own and other people’s change mindset. Yes And Act … Now.
Cyriel Kortleven

Cyriel Kortleven

Global change expert
Quadriga University Berlin test 2
17:40

Wrap up

17:40 - 17:50
Prof. Dr. Ana Adi
Prof. Dr. Ana Adi Quadriga Hochschule Berlin
Prof. Dr. Ana Adi

Prof. Dr. Ana Adi

Professor of PR and Corporate Communications
Quadriga Hochschule Berlin

26 February 2021

Optional bookable Zoom seminars

10:00

Seminar I: Effective listening for organisational success

10:00 - 14:00
Mike Pounsford
Mike Pounsford Couravel
The way organisations listen to their people has been critical during lockdown. Now companies need to adapt to the hybrid ways of working that will define the future relationships people have with the organisations that they work in. Effective listening is important for customer service, innovation, risk management, resilience, alignment and effective communication: the how and why of listening will determine how your organisation adapts to the challenging new landscape of work.

In this interactive Seminar, listening expert Mike Pounsford will encourage the active engagement of participants in a thorough exploration of:

•Why listening matters, and the organisational outcomes it delivers
•Why it is relevant during the evolution of hybrid operating models
•What are the most effective listening practices?
•What principles drive effective organisational listening?

The Seminar will include breakout sessions so that participants can bring their own experiences and challenges to the discussion.
Mike Pounsford

Mike Pounsford

Founder
Couravel
10:00

Seminar II: Achieving alignment in teams

10:00 - 14:00
Lindsay Uittenbogaard
Lindsay Uittenbogaard Mirror Mirror
Misalignment between teams leads to poor quality decisions and actions, wasted time and money, frustration and confusion. This erodes motivation, effectiveness, innovation and performance - and it is only going to get worse.

In a post-pandemic working environments, with no margin for error or room for failure, the scope for misalignment between people in teams is immense and the implications are vast. Dispersed teams, diverse teams and short-term project teams - increasingly, the future of work will be made up of people who are expected to collaborate but hardly get to meet. Alignment is therefore crucial – business survival depends on it.

Alignment is a process using learning behaviours that lead to a better shared understanding between people about what the strategy means at the team level and how they can best collaborate to implement that strategy.

This poses a huge new dimension to the role of the internal communicator.

This seminar goes deep into alignment: what, why and how.

Participants will learn about:
•the most influential research concepts relating to alignment
•the process of alignment – between leaders and their teams, within teams, and between teams
•how alignment gaps can be identified and measured via a simulation exercise
•how improved alignment delivers on the strategic and communication objectives of your organization

Join alignment expert Lindsay Uittenbogaard in this informative, interactive session.
Lindsay Uittenbogaard

Lindsay Uittenbogaard

Director
Mirror Mirror