One Session in Detail: The Social Intranet at BT
With the development of Social Media tools, Intranets have become more than a depository of information and established themselves as platforms of dialogue.
Mark Morrell is responsible for the strategy, governance and standards of all of the information, training and self-service applications on the BT Intranet. He also heads up BT's Intranet Centre of Excellence and leads their online publishing community for benefits measurement, standards on usability, navigation, accessibility, personalisation and online services, as well as benchmarking with other global intranets.
His session will cover the BT Intranet background, the culture of BT and how BT communicates, so you can see how the intranet fits into the overall communication strategy, outline which social media tools are used in British Telecom and how they are used, which has been the impact so far and also the returning question of getting senior manager support and getting everyone, including older generations, to participate.
