1. Your budget is always the first to be reduced.
2. Other communicators constantly refer to
your area of activity as extremely important,
but many often think of your discipline as
the ‘cute’ one.
3. One of the hardest parts of every single one
of your projects is convincing management
that it is ‘worth it’.
4. Your area of work is often the last one to be
considered when business decisions are
taken.
5. And the first one that will need to take ac-
tion.
6. You work with your Human Resources col-
leagues at least as often as you work with
your co-workers in charge of external communications.
7. When social media came along, you had already
been dealing with the ‘guy next door’
as a stakeholder for a long time.
8. You know internal communication could add
more value to the business.
9. You secretly think that very few people know
your company as well as you do.
10. You are probably right.
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